Untitled by Violet Tobacco
Presented with Bard College
Route 32, Cairo, NY
May 10 to 31, 2024
Violet Tobacco’s untitled billboard explores the relationship between advertising, consumption, and the natural environment through the lens of time. The artwork is a photograph of the exact site where the billboard is located, taken at the tail end of winter. Throughout the four weeks the image is posted, the context around the billboard will change with the onset of spring. What initially appears to be a gesture toward invisibilizing mass media—by camouflaging it into the environment—the project slowly becomes a marker of cyclical time and human impact.