Shandaken: 14x48 is an ongoing opportunity for emerging and mid-career artists to exhibit an artwork on a billboard in New York City or the Catskills/Hudson Valley region. This program debuts new work through a request for proposals (RFP) open to all artists, and through select commissions.
The most recent RFP was open May 17 through June 30, 2022, 11:59pm EST. If selected, artists work with Shandaken to produce the image that is posted to a billboard. Broadening Shandaken's focus on studio-based experimentation, this program encourages respondents to grapple with the challenges of presenting artwork in the public realm, and at an enormous scale. Billboards posted in New York City are seen by 150,000 to 900,000 people each week, and are posted for at least three weeks. A new cycle of requests for proposals is available regularly.
This program grew out of the pioneering work of the ad hoc organization 14x48, led by Sharon Madanes and Ben Beinecke. From 2012 to 2020, Madanes and Beinecke worked with artists to create over 20 billboards in the New York City area. Shandaken Projects was pleased to partner with them on their last two commissions, by Marisa Williamson (Shandaken: Storm King '15) and Johanna Breiding (Shandaken: Storm King '18), and thereafter accept the mantle of responsibility for presenting this important artist opportunity. The program's title is derived from the standard size of commercial billboards, 14 by 48 feet.
Respondents are encouraged to think expansively about mass media's creative potential, and proposals should be brief but fully envisioned.
This program is supported by The Andy Warhol Foundation for the Visual Arts.
Background image: Billboard by Marisa Williamson, 2020, 11th Avenue and 46th Street. Commission by 14x48, billboard by Lamar Outdoor.