Shandaken: 14x48 is a new, ongoing opportunity for emerging and mid-career artists to exhibit an artwork on a billboard in New York City. The program debuts new work through a mix of commissions and proposals selected from an open call application.
The first billboard, commissioned by Shandaken Projects from Josh Kline, opens July 4, 2021, and the next artist to be featured will be selected from a free open-call application, available July 2 through August 9, 2021, 11:59pm EST. Applicants will be asked to make proposals, and if selected will work with Shandaken to produce the image that will be posted to a billboard within the five boroughs.
A new cycle of the open call application will be available annually. Broadening Shandaken's focus on studio-based experimentation, the program will encourage respondents to grapple with the challenges of presenting artwork in the public realm, and at an enormous scale. Billboards will be seen by 150,000 to 900,000 people each week, and will be posted for at least three weeks within the five boroughs of New York City.
This program grew out of the pioneering work of the ad hoc organization 14x48, led by Sharon Madanes and Ben Beinecke. From 2012 to 2020, Madanes and Beinecke worked with artists to create over 20 billboards in the New York City area. Shandaken Projects was pleased to partner with them on their last two commissions, by Marisa Williamson (Shandaken: Storm King '15) and Johanna Breiding (Shandaken: Storm King '18), and thereafter accept the mantle of responsibility for presenting this important artist opportunity. The program's title is derived from the standard size of commercial billboards, 14 by 48 feet.
The open call request for proposals will be available to artists of all career levels, July 2 through August 9, 2021, 11:59pm EST. Priority will be given to artists who live in New York City. Billboards resulting from the open call will be posted early fall 2021 through winter 2022. Respondents are encouraged to think expansively about mass media's creative potential, and proposals should be brief but fully envisioned. Selected participants will receive a $1,000 honorarium and production budget, and should expect to work with Shandaken as on a commissioned artwork.
Background image: Billboard by Marisa Williamson, 2020, 11th Avenue and 46th Street. Commission by 14x48, billboard by Lamar Outdoor.